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Downtown Alpharetta (Part 1)

Downtown Alpharetta embodies the city’s tranquil small-town lifestyle and Southern charm, as well as the rapid growth and development it has been experiencing since the 1990s.

Downtown Alpharetta’s growth

Downtown Alpharetta’s history goes back to its establishment in the late 19th century. As the city progressed over the years, Downtown lost much of its commercial importance when businesses flourished in other highly accessible areas, specifically along Highway 9 and Georgia 400.

The local government, however, recognizes the significance of downtown in a community’s social, cultural and emotional identity, and has undertaken a massive program to redevelop and reinvigorate the heart of the city.

The vision for the new downtown was first laid out in 2003, when residents and business owners put together the original Downtown Planning Process. This jumpstarted Downtown Alpharetta’s extensive makeover, which resulted in a number of exciting developments. These include:

  • The rise of the 25-acre mixed use Alpharetta City Center
  • Changes to the streetscapes along Highway 9 and Haynes Bridge Road
  • Extensive parking space additions
  • Expanded weekly special events

Downtown Alpharetta’s redevelopment is ongoing, marked by the groundbreaking of the second phase of Alpharetta City Center in March, 2017. A master plan created in 2011 has extended the redevelopment site, which now encompasses the area from Wills Park on the west to Westside Parkway on the east, and from Alpha Park on the south to the North Main Street from Canton Street to Winthrope Commons on the north.

The master plan aims to create a pedestrian-friendly environment in an area that offers plenty of living, working, shopping, recreation, and entertainment opportunities. It also calls for better connectivity between residential areas and major activity centers that include City Center, Wills Park, and Avalon.

To this end, new zoning incentive regulations and development guidelines have been put in place, with careful consideration for Downtown’s historic structures and aesthetics.

New developments

The large-scale plans to reinvigorate Downtown Alpharetta have resulted in a slew of new developments, including mixed-use and residential communities.

While Alpharetta City Center is considered as the anchor to Downtown’s redevelopment, other mixed use, residential and commercial projects are playing significant roles. The city’s incentive zoning package encourages the construction of mixed-use properties, as well as low- to high-density residential developments.

Designed along the guidelines set out on Downtown’s redevelopment master plans, the new developments emphasize sustainability, walkability, and high quality of life.

  • Avalon

    Avalon is an 86-acre mixed use development located just half a mile to the east of Downtown. It provides the area with high-end residential options, as well as upscale retail establishments and restaurants within a highly walkable and sustainable environment.

  • Avalon features the following:

    • 500,000 square feet of retail space
    • 12-screen cinema
    • Class A office spaces
    • Luxurious single-family homes and apartments

    Avalon Homes by Monte Hewett is a courtyard community featuring 25 upscale single-family homes and 75 residences. Coming in 16 different floor plans, these homes come in sizes that range from over 2,000 square feet to over 5,000 square feet. The luxurious amenities in this community include concierge services, private courtyards and loggias, swimming pools, and more.

    The development’s row houses provide convenient work-live spaces, where you can have your office at the ground floor and living spaces starting on the second floor. Some come with a flexible layout, allowing you to design the space either as an office or a residence.

  • East of Main

    Developed by The Providence Group, East of Main is found along Academy Street at Haynes Bridge Road, around the historic Manning House.

    East of Main features an elegant mix of townhomes and single-family homes. There are four townhome collections offering2 to 3-story units in sizes ranging from 2,241 square feet to 2,825 square feet, with either 3 or 4 bedrooms,

    Single-family homes come in 8 charming floor plans with sizes ranging from 2,424 square feet to 3,475 square feet. They include3 to 5 bedrooms, private courtyards, and third level retreats.

    The community boasts three private pocket parks and is conveniently located in the heart of Downtown Alpharetta. Its close proximity to Avalon gives residents plenty of exceptional shopping, dining, and entertainment options.

  • Voysey

    This community is named after C.F.A. Voysey, an English Modernist architect and designer, whose designs have inspired the homes here. Voysey offers 42 new 2 and 3-story cottages with cedar roofs, distinctive floor plans, and private gardens. Options for custom plans are also available.

    Located along Haynes Bridge Road and Thompson Street in the heart of Downtown Alpharetta, Voysey is conveniently close to the city’s major attractions like Verizon Amphitheater, Will Park, and North Point Mall, and has a walking path leading to Avalon Boardwalk.

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