Main Content


Getting a home to sell depends on three factors: condition, price, and marketing. If all three components are not correct for the market, your home may languish unsold for months, or not sell at all.

To avoid this, we’ve come up with a step-by-step guide that will help you get started on selling your home.

  1. Get in touch with us

    We will help you sell your home at the highest possible price and the shortest possible time. Our listing stats highlight the success we’ve achieved for our clients over the years:

    • Our properties sell at an average of 30 days, which is much lower than the area average of 90-100 days. The majority of our listings sell in 14 days or less.
    • On average, we get 97% of asking price but many of our homes sell between 98-102% of asking.
    • Our marketing budget is over $200,000.. We leave no stone unturned in making sure your home gets the right exposure on the internet and other marketing venues.
    • We’re a Top 10 sales team in North Atlanta

  2. Set the right selling price

    Go to this page to find out how much your home is worth. For a thorough analysis, we will visit your home and take several factors into account, including market trends in your area, your home’s condition and desirability, prices of similar homes for sale in your neighborhood, and others.

  3. Prepare your home

    We can help you assess your home to determine where repairs and improvements may be needed to enhance its value. Knowing what buyers are looking for comes from experience. With the assistance of a hired stager, we will offer expert advice on what you need to do to help you get the most for your home.

    Once these repairs and improvements are completed, our professional photographer steps in to take stunning well-lit photos of your home. All of this is at no cost to you.

  4. Work with your agent to create a marketing plan for your home

    We at The Sherry & Co offer our marketing expertise to make sure your home gets sold fast and at top value.

  5. As over 90% of home searches today start on the internet, we use the latest technological tools to give your home widespread online exposure. We have access to the most visited real estate sites in the world, including Zillow and Trulia. And, we make sure your home comes out on top of searches by paying for “enhanced or priority status.
  6. We’ve developed our own site to be user-friendly and search engine friendly, increasing exposure for your home. In addition to this, we use social media, YouTube, and other popular sites to reach a wide audience. We feature 360-degree tours and videos to present your home in the best light. We’ve had buyers tell us they fell “in love at first sight” when they saw our listing online.
  7. The quality of our listings is exceptional. We use professional photos that highlight your home’s most attractive features together with excellently written descriptions.
  8. We publish The Pineapple Press, our exclusive newspaper distributed to over 6,000 homes in the area, where we can feature your property. The Pineapple Press also helps drive visitors to our website, giving more exposure to your home.
  9. Negotiate with buyers

    Once you get offers for your home, we will provide you with guidance and advice on things like accepting or rejecting an offer, or issuing a counteroffer. Negotiations with buyers can be highly nuanced. You have to be firm but friendly and welcoming. Through years of experience, our team has developed the needed negotiating skills to make sure you get the best deal.

  10. Accept an offer and close the sale

    Once you accept an offer, you and the buyer will sign a purchase agreement and the home goes under contract. The buyer then gets busy finalizing financing and fulfilling all contingencies. If you included any seller’s contingencies, you will need to work on settling these as well.

    Once this process is completed, the title is transferred to the buyer’s name, more documents will be signed by you and the buyer, and the sale is considered closed.

Let's Talk